It's 2022, and we know that business growth is at the top of your mind for this year. One crucial element of business growth is lead generation, and this is an area that companies are concentrating on for the new year. But, the fact of the matter is that lead generation means very little if
We know, we get this all the time. Clients spend money on a brand new website, a re-brand, new images and savvy copy, and it goes live. Everything looks clean and fresh and ready to start pulling those customers in. But, where is the traffic? Surely the website has been search engine optimised (SEO)? Why
Digital marketing has become one of the most crucial elements in marketing and advertising. As the world has slowly gone digital, customers are turning more to online sources to find their desired products and services. The problem that most companies face is that they simply do not know how digital marketing works and how it
It’s an age-old question for businesses globally. Do we tackle this task internally, or shall we outsource it to an agency? Do we have the right resources to manage various marketing processes, or shall we bring in an external company to manage it. The fact is that there is no right or wrong answer in
The aviation industry is somewhat renowned for setting itself apart from all other industries globally. Traditionally, various industries share similarities to others. From similar ways of operating, to shared marketing strategies and concepts, usually what works for one will work for the other. This is most certainly not the case for the aviation industry. It
By now we are sure that you have heard quite a bit about SEO and know that it is quite a big deal in the world of online and digital marketing. As with most people, you have probably also heard that SEO is quite a complicated process, and have been somewhat avoiding getting stuck into
Over the last few weeks, if you have been a living, breathing soul with an active email account in South Africa, you will have received an influx of POPI -subjected emails. Companies all over South Africa scrambled to send out a flurry of consent emails to their databases. And, whilst some tried quirky messaging, and
So, you finally have your company’s website up and running and you are ready to start pulling in your new customers. You have made sure that everything is on brand and your products are up and listed to start converting visitors to customers. But, two weeks in, you have had trickles of traffic, a number
