MCC Aviation is a premier helicopter operator and aircraft leasing company based in South Africa. With a long-standing reputation in the aviation industry, MCC Aviation specialises in rotor wing support, helicopter maintenance, and aircraft leasing, providing high-quality services at competitive rates. As a leading provider of Bell and Airbus helicopter operations, MCC Aviation’s commitment to excellence has made them the “go-to” operator for utility configured machines, VIP charter services, and slinging operations.

Our partnership with MCC Aviation focuses on delivering data-driven digital marketing strategies that elevate their online visibility, engage target audiences, and enhance their brand presence across digital platforms. We help MCC Aviation communicate their exceptional services to potential clients worldwide, driving brand awareness, increasing web traffic, and ultimately, generating qualified leads.

Our Work with MCC Aviation

AOM Digital’s approach to digital marketing for MCC Aviation centers on using the latest tools and strategies to ensure they stand out in a competitive industry. We understand the aviation market and the importance of clear, engaging communication. Here are some of the ways we’ve supported MCC Aviation’s growth through targeted marketing efforts:

• Website Design & Development: We redesigned MCC Aviation’s website with a user-friendly, responsive layout, ensuring potential clients can easily navigate through their services, from helicopter leasing to maintenance solutions. Our focus was on building a modern, mobile-optimised platform that reflects their commitment to professionalism and quality.
• SEO Strategy: To improve MCC Aviation’s search engine ranking, we applied SEO best practices, targeting keywords relevant to their services, such as helicopter maintenance, aircraft leasing, and helicopter charter. By optimizing website content, implementing technical SEO, and focusing on both on-page and off-page SEO strategies, we increased organic search traffic and ensured MCC Aviation’s website ranks high when potential customers search for related services.
• Social Media Marketing: A key component of our strategy was enhancing MCC Aviation’s brand presence across various social media platforms, such as LinkedIn, Facebook, and Instagram. We worked with MCC Aviation to create engaging content that showcases their helicopter services, aircraft leasing options, and successful operations. By leveraging targeted advertising and organic posts, we helped them connect with a wider audience, including key decision-makers in the aviation industry and businesses seeking helicopter leasing and maintenance services.
• Content Marketing: We developed a content marketing strategy to ensure that MCC Aviation’s messaging aligned with their target audience’s needs. We created and distributed valuable, industry-specific content that not only informed but also educated potential clients about the benefits of their services. Our blog posts, infographics, and articles focused on topics like helicopter leasing options, helicopter maintenance tips, and the advantages of choosing MCC Aviation for rotor wing support.
• Email Marketing Campaigns: To build and nurture relationships with potential and existing clients, we helped MCC Aviation implement email marketing campaigns that included tailored content, updates, and promotions. Our segmented email lists allowed for personalised messaging that helped drive conversions and kept MCC Aviation top-of-mind for those in need of their services.
• PPC Advertising: To further boost MCC Aviation’s online visibility, we managed pay-per-click (PPC) advertising campaigns on platforms like Google Ads. This strategy helped target specific keywords and geographic locations, ensuring MCC Aviation reached potential clients actively searching for aircraft leasing and helicopter maintenance services. Our PPC campaigns have been instrumental in generating qualified leads and increasing website traffic.

Why MCC Aviation Chose AOM Digital

MCC Aviation chose AOM Digital as their digital marketing partner because of our proven track record of delivering impactful marketing solutions tailored to the aviation industry. Our team’s experience in digital strategy, content creation, SEO, and online advertising gave MCC Aviation confidence that we could help them stand out in a competitive market.

Through our data-driven approach, we’ve been able to track the effectiveness of each marketing campaign and continually optimise strategies for better results. The combination of creative design, targeted marketing efforts, and measurable outcomes has enabled MCC Aviation to effectively communicate their value proposition to clients worldwide.

About MCC Aviation

MCC Aviation has established itself as a leading provider of helicopter leasing and maintenance services in South Africa. They offer a diverse fleet of Bell and Airbus helicopters, supported by a dedicated internal Aircraft Maintenance Organisation (AMO). Their services include helicopter charter for VIP clients, utility work, and slinging operations, along with comprehensive aircraft leasing options for clients who need helicopters on short- or long-term contracts.

With nearly two decades of experience in the aviation industry, MCC Aviation has built a reputation for reliability, quality, and customer satisfaction. Their expertise extends across a wide range of aviation services, providing clients with the highest level of support, including engineer services and maintenance infrastructure. As a global leader in helicopter leasing, MCC Aviation offers tailored solutions for clients anywhere in the world.